Gartner for Marketers Research

Gartner L2 Digital IQ Index October 4, 2018

Big Box U.S. 2018

The collapse of the “R”Us brands exposes an increasingly hostile environment for big-box retailers. Amazon continues to encroach on new categories, expand fulfillment capabilities and conquer other retailers’ visibility on Google, placing pressure on all retailers to evolve and specialize. Yet, brick-and-mortar category leaders remain successful by leveraging both digital and physical stores, serving as an authority for information and mirroring their own best-in-class in-store customer service online through live chat, rich product pages and interactive product comparison tools. Which will be the last brand standing?

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    Rankings

    69 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Amazon

    Genius

    2

    Best Buy

    Genius

    3

    The Home Depot

    Genius

    4

    Walmart

    Gifted

    5

    Target

    Gifted

    5

    Wayfair

    Gifted

    7

    Lowe's

    Gifted

    8

    DICK's Sporting Goods

    Gifted

    8

    REI

    Gifted

    10

    Bed Bath & Beyond

    Gifted

    11

    Office Depot

    Gifted

    12

    Walgreens

    Gifted

    13

    Guitar Center

    Gifted

    13

    Overstock

    Gifted

    13

    Staples

    Gifted

    16

    Petco

    Gifted

    17

    eBay

    Gifted

    18

    Crate & Barrel

    Gifted

    18

    Sam's Club

    Gifted

    20

    IKEA

    Gifted

    21

    Michaels

    Gifted

    21

    Sears

    Gifted

    21

    buybuy BABY

    Gifted

    24

    AutoZone

    Average

    24

    CVS Pharmacy

    Average

    24

    PetSmart

    Average

    24

    Pier 1 Imports

    Average

    28

    Advance Auto Parts

    Average

    29

    Chewy

    Average

    29

    Pottery Barn

    Average

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