Gartner for Marketers Research

Gartner L2 Digital IQ Index September 13, 2019

Big Box US 2019

Amazon leads in digital sales across nearly every major category, but persistent brick and mortar leaders have carved out sizable space and continue to grow despite the constant pressure. Leaders are exerting their category expertise in certain areas—wellness, technology support, home improvement—to win sales in their categories and build customer loyalty by providing valuable services against which multicategory retailers struggle to compete.

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    Rankings

    76 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Amazon

    Genius

    2

    The Home Depot

    Genius

    3

    Target

    Genius

    4

    Best Buy

    Genius

    4

    Walmart

    Genius

    6

    Wayfair

    Gifted

    7

    Lowe's

    Gifted

    8

    Petco

    Gifted

    9

    DICK's Sporting Goods

    Gifted

    9

    Walgreens

    Gifted

    11

    Chewy

    Gifted

    11

    REI

    Gifted

    13

    Bed Bath & Beyond

    Gifted

    13

    Guitar Center

    Gifted

    15

    Overstock

    Gifted

    16

    IKEA

    Gifted

    17

    Office Depot

    Gifted

    18

    CVS Pharmacy

    Gifted

    19

    Etsy

    Gifted

    19

    eBay

    Gifted

    21

    Crate & Barrel

    Gifted

    22

    Ashley Furniture

    Gifted

    22

    Barnes & Noble

    Gifted

    22

    PetSmart

    Gifted

    22

    Pottery Barn

    Gifted

    22

    buybuy BABY

    Gifted

    27

    Sears

    Average

    27

    Staples

    Average

    29

    Advance Auto Parts

    Average

    29

    Sam's Club

    Average

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