The arms race between leading big box retailers is heating up as expedited shipping expands and store pickup nears ubiquity. While Amazon, Walmart and Target have warred over which retailer can get into consumer’s lives fastest, other category leaders are enhancing fulfillment and payment offerings, integrating omnichannel features, and investing in product discovery opportunities on their sites, aiming to win over customers online or in-store. As category specialists and digital pure plays look to sustain growth, however, they must experiment with offerings to improve the bottom line.
This report answers the following questions:
- What are leaders doing to promote expedited shipping options on their sites, and how do category specialists experiment with thresholds to maximize conversion?
- How are retailers using unique store offerings to improve product discovery and drive customers to stores?
- Where have leaders improved their mobile and check-out experiences, and where do they still fail to close the gaps?