Gartner for Marketers Research

Insight Report January 17, 2018

China E-Tailers: Beyond the Big Two

Alibaba and JD.com may dominate China’s B2C e-commerce market, but they are not the only Chinese e-tailers generating significant sales for brands. A wave of disruptors are attracting major official brand partners across sectors by targeting niche audiences, leading in cross-border sales, and innovating on mobile.

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