Gartner for Marketers Research

Insight Report December 4, 2018

China: Mobile Disruptors

Baidu, Alibaba and Tencent may be China’s reigning tech giants for now, but a new contingent of startups is encroaching on the market. These startups, including social and commerce apps Douyin, RED and Pinduoduo, are stealing the attention of Chinese mobile users — especially millennials and Gen Zers — and monetizing quickly, offering marketing and e-commerce opportunities for brands.

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