CMOs double-down on digital channels and analytics, but fail to plan for tough times ahead.
The Annual CMO Spend Survey 2019-2020 research provides detailed insight into your peers’ marketing strategy and investment plans and contains the data you need to lead confidently into 2020.
These marketing insights will help you develop an impactful strategy that’s focused on both near-term results and long-term growth while answering your top questions, such as:
- How will 2020's changing economic climate impact marketing budgets?
- What percentage of company revenue did my peers spend on marketing on 2019?
- What are the capabilities, technologies and programs that are critical to the success of my marketing strategy?
- What are the new channels that CMOs are investing in to reach their target customers?