Gartner for Marketers Research

Expert Research February 25, 2020

The Annual CMO Spend Survey 2019-2020: UK Research

UK CMOs Budgets Fall by Two Percentage Points, but They Face the Future With Confidence

Unprecedented economic and political factors have caused uncertainty for UK business. The Annual CMO Spend Survey 2019-2020 UK research report provides detailed insight into the marketing strategy and investment plans of CMOs based in the UK. These marketing insights will help you develop an impactful strategy that’s focused on both near-term results and long-term growth while answering your top questions, with a particular focus on:

  • How much companies spend on marketing, how those budgets are built, how they are changing in 2020 — and why.

  • What budgets reveal about marketing’s continued commitment to digital techniques and channels, and how spend is balanced across online and offline channels.

  • The most important metrics and indicators CMOs track to inform marketing strategy, both inside and outside the enterprise.

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