CMOs are now required to lead the charge in CX, which often extends to influencing beyond the marketing function.
To meet this challenge, successful CMOs and their teams have become experts on consumer behaviors, the competitive landscape, historical business performance and wider megatrends. As brands continue to fast track their digital capabilities, marketing leaders must focus on identifying customer needs and objectives before channels, loyalty and customer relationships to build stronger, more sustainable customer relationships.
Now is the time for CMOs to strengthen their evolving role as the “chief customer officer.” Use the Gartner CMOs: Time to Be More Customer-Centric research to:
- Discover a framework to create a clear, customer-centric value statement that reflects exactly what your customers expect your brand to deliver
- Learn key focus areas to build a relevant internal audience that drives your customer journey
- Explore insights into improving your brand's current customer experience, thus improving customer loyalty