Gartner for Marketers Research

Gartner L2 Digital IQ Index July 31, 2018

Consumer Electronics 2018

As the continued rise of voice technology threatens to undermine the dominance of smartphone superpowers Apple and Samsung, smaller satellite brands grapple with the shifting balance of power. The choice to ally with a single virtual assistant or remain platform-neutral impacts how all consumer electronics brands market themselves. To undermine established brand loyalty, existing and future products must be able to integrate with a customer’s preferred smart technology ecosystem.

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    Rankings

    62 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Samsung

    Genius

    2

    Apple

    Genius

    3

    Sony

    Gifted

    4

    Bose

    Gifted

    5

    LG

    Gifted

    6

    GoPro

    Gifted

    7

    Dell

    Gifted

    8

    Fitbit

    Gifted

    9

    Canon

    Gifted

    10

    Hewlett Packard

    Gifted

    10

    Lenovo

    Gifted

    10

    PlayStation

    Gifted

    10

    Xbox

    Gifted

    14

    Nikon

    Gifted

    15

    Microsoft Surface

    Gifted

    16

    Nest Labs

    Gifted

    17

    Amazon

    Gifted

    17

    Nintendo

    Gifted

    17

    Sonos

    Gifted

    20

    JBL

    Gifted

    20

    Made By Google

    Gifted

    22

    Beats Electronics

    Gifted

    23

    ASUS

    Average

    23

    Acer

    Average

    23

    Logitech

    Average

    23

    Panasonic

    Average

    27

    VIZIO

    Average

    28

    Harman Kardon

    Average

    28

    Roku

    Average

    30

    Motorola Mobility

    Average

    Digital IQ Year-Over-Year

    Active View:

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

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