Gartner for Marketers Research

Insight Report November 7, 2019

Consumer Electronics: Loyalty & Retention

Consumer electronics products are purchased less frequently than those in other industries. With this long upgrade cycle, it can be difficult for brands to build loyalty and encourage repeat purchase. Consumer electronics brands are still refining their tactics when it comes to newsletters, site accounts and product registration - key tools in keeping customers engaged to motivate repeat purchase. Savvier brands have built out robust communities on site or created shopping apps to entrench themselves in the customer’s mind. While the best retention mechanism is a positive product experience, brands can create touchpoints in the intervening time to build brand affinity and encourage loyalty.

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