Gartner for Marketers Research

Insight Report May 9, 2019

Consumer Electronics: Social Strategies to Drive E-Commerce

From unboxing videos on YouTube to products recommendations by Twitch streamers, social channels can provide consumers guidance on what phone, television or pair of headphones to buy next. To make the most of each channel, best-in-class brands develop complementary but distinct social marketing strategies. While social platforms can build awareness and inform the customer, it is important that brands make the most of these channels by driving customers to branded sites and providing customer support.

 

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