Gartner for Marketers Research

Insight Report April 12, 2018

Consumer Electronics U.S.: Content Marketing

In a crowded landscape of new products and technologies, consumer electronics brands are building out their site content to stand out. Brands must ease customer apprehension about making big-ticket purchases by offering extensive product information and highlighting user ratings and reviews. Best-in-class brands integrate user-generated content across digital properties and feature product partnerships, all the while ensuring that this content drives directly to commerce.

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