Gartner for Marketers Research

Insight Report October 30, 2018

Consumer Electronics U.S.: E-Tailer Strategies

As Amazon captures a larger share of consumer electronics sales, brands are adjusting their strategies to compensate. While brands jockey to gain inclusion in retailer marketing efforts, they must also adapt merchandising tactics on retailer platforms to maximize visibility. In the meantime, brands have shifted strategies on their own sites to both facilitate handoff to e-tailer sites and invest in their own guided selling tools to keep customers in their own branded ecosystems.

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