Gartner for Marketers Research

Intelligence Report March 28, 2018

Content & Commerce 2018

The vast array of digital content types can overwhelm consumers as well as marketers. Top brands adopt a mantra of less is more, using effective content that continually drives shoppers toward conversion.

To get the research, please complete the form below.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    Back

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

  • Step 3 of 3

    Back

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Related Research

    Insight Report

    Navigating the Uncertainty of the Post-Crisis Phase — What Western B2C Brands Can Learn From China

    Navigating the Uncertainty of the Post-Crisis Phase — What Western B2C Brands Can Learn From China

    Learn more

    Intelligence Report

    Keys to Driving Incremental Growth with Gen Z

    Keys to Driving Incremental Growth with Gen Z

    Learn more

    Insight Report

    How Discretionary Retailers Should Adapt Digital Marketing Strategies in Response to COVID-19

    How Discretionary Retailers Should Adapt Digital Marketing Strategies in Response to COVID-19

    Learn more

    Data Tools

    Digital IQ Index Score by Dimension

    See now

    The Genius Index

    See now

    Performance Matrix

    See now

    Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.