Gartner for Marketers Research

Insight Report April 9, 2018

Content and Commerce: Traffic Sources

The majority of traffic to brand sites in the L2 Intelligence Report: Content and Commerce 2018 was from direct visits and organic search. However, brands that receive a healthy mix of traffic from other sources, including email and social, see longer site visit times. Leader brands go a step further, incorporating tactics like personalization and loyalty, that drive shoppers closer to conversion.

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