Gartner for Marketers Research

E-Book

Cost Optimization 2017

Marketing expense budgets have receded in the past few years, yet the demands on marketing have not decreased and ROI is as important as ever. 

Discover how to pinpoint your most strategic investments and drive clear business benefits in this e-book. 

You’ll learn:

  • Why cost optimization matters now
  • Five ways to optimize marketing costs
  • Seven questions you should be asking

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