Gartner for Marketers Research

Insight Report February 6, 2019

CPG U.S.: Optimizing Search Spend Across the Purchase Funnel

E-commerce is growing at a rapid clip across consumer packaged goods (CPG) categories. However, the economic realities of shipping low-margin CPG products create significant barriers to building profitable online businesses, making efficient digital investments across the purchase funnel even more critical for brands.

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