Gartner for Marketers Research

Insight Report November 7, 2018

Data and Targeting: Privacy 2.0

With consumer concerns about privacy on the rise and new regulations emerging, brands need to retool their marketing strategies to better incorporate end-user benefits. As consumers’ desire for personalized content drives brands to improve their targeting efforts, leader brands market their privacy approaches aggressively when capturing data to fuel customer acquisition, conversion and retention.

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