Leading discounters, resellers and pure plays continue to gain ground in digital apparel and beauty sales, forcing traditional department stores to focus on their category expertise and physical stores. Leaders lean into exclusive assortment and personalized store experiences as key differentiators from the growing threat of Amazon and others. As department stores develop new programs to maximize customer loyalty in the form of free returns or personal services, that information must be transparent for users across site and app touchpoints.
Digital IQ Index June 11, 2019
Department Stores Global 2019
Rankings
61 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
Rank
Brand
Class
1
Macy's
Genius
2
Nordstrom
Genius
3
Zalando
Gifted
4
Otto
Gifted
5
Kohl's
Gifted
6
La Redoute
Gifted
7
JCPenney
Gifted
7
John Lewis
Gifted
9
ASOS
Gifted
10
Marks & Spencer
Gifted
11
DSW
Gifted
11
Zappos.com
Gifted
13
Next
Gifted
14
Neiman Marcus
Gifted
15
Sears
Gifted
16
16
18
18
18
21
22
22
24
25
25
27
27
29
30
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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