Gartner for Marketers Research

Insight Report July 30, 2019

Department Stores: Loyalty & Multichannel Marketing

The heyday of reliable foot traffic and traditional loyalty programs is long past, requiring department stores to reconfigure store and loyalty investment. As direct site visits are the only universal source of site traffic growth and app downloads show increasing promise, department stores race to deepen customer relationships and capitalize on loyalty offerings on their sites and apps.

To get the research, please complete the form below.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.