Gartner for Marketers Research

Insight Report August 15, 2019

Department Stores: Search Strategy

As the Google search environment continues to evolve with new ad types, brands must promote their capabilities to be visible for top-of-funnel customers. Incumbents remain successful on Google and there has been little movement in organic search visibility for leading department stores, but categories like toys and baby are white spaces for new entrants and any retailer willing to pay.

 

To get the research, please complete the form below.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.