Do you know what makes a brand “Genius”?
There is a set of characteristics that makes a brand a Genius brand, based on the Gartner Digital IQ Index, an annual ranking of brands’ digital performance, maturity and digital investments.
This year, Gartner indexed 1,360 brands, of which only 45 brands earned the Genius rank.
Use the 2022 Genius Brands research to discover the brands that earned the ranking, and get insights into their digital performance and what makes them a Genius Brand.
This research, based on the Digital IQ Index:
- Reveals the Genius Brands.
- Highlights the attributes, including digital competence, that make them Genius.
- Unveils how Genius Brands operate in every major industry.
- Records the brand profiles of some of the Genius Brands.