What makes up a “Genius Brand”?
Each year, Gartner uses the Digital IQ Index to measure brands’ digital marketing performance across a thousand data points to quantify aptitude and maturity relative to industry peers. This year out of the 1,402 brands indexed, only 3% of the brands ranked as Genius.
Understanding what these brands collectively do better than their competitors can help CMOs improve in areas most impactful to their business.
Use this report to:
- Discover this year’s Genius Brands
- Uncover three strategic pillars Genius Brands built success on
- Learn what sets these brands apart
- Find inspiration to improve digital marketing performance