Gartner for Marketers Research

Insight Report October 29, 2018

Fashion Europe: Localizing the Digital Customer Journey

After years of lagging, luxury fashion brands are stepping up their e-commerce game. As the commerce landscape evolves, brands in the U.K., France and Germany must provide an exceptional and frictional experience across all touchpoints of the digital journey — from acquisition to sales — to meet the consumers’ expectations.

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