Gartner for Marketers Research

Insight Report May 29, 2018

Fashion Europe: Luxury vs. Fast Fashion

Inspired by the success of Zara and H&M, a new crop of fast-fashion brands has popped up across Europe, combining the supply chain efficiency of fast fashion with the low capital investment and digital nativity of pure plays. As a result, both new and legacy fast-fashion brands are pulling ahead of luxury and midmarket competitors across digital channels.

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