Inspired by the success of Zara and H&M, a new crop of fast-fashion brands has popped up across Europe, combining the supply chain efficiency of fast fashion with the low capital investment and digital nativity of pure plays. As a result, both new and legacy fast-fashion brands are pulling ahead of luxury and midmarket competitors across digital channels.
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Insight Report May 29, 2018
Fashion Europe: Luxury vs. Fast Fashion
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