Only half of FMCG Index brands in Germany and the U.K. are using Amazon Advertising (formerly Amazon Marketing Services) to draw attention to their products in the way that brick-and-mortar stores use end caps. However, as these two countries are Amazon’s biggest markets after the U.S., brands should add Amazon Advertising to their marketing arsenals to avoid being left behind.
Insight Report September 10, 2018
FMCG Europe: Competing on Amazon
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