Gartner for Marketers Research

Insight Report June 7, 2019

FMCG Europe: Role of the Site

In both Germany and the U.K., the brand site primarily serves as a content repository and educational hub, while e-commerce is secondary. However, not all brands leverage their sites to capitalize on rising consumer search trends. Not only would doing so benefit their search engine optimization efforts, but it would also drive shoppers further down the purchase funnel.

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