Gartner for Marketers Research

Insight Report March 11, 2020

Food & Beverages US: Differentiating Through Assortment for E-Commerce Wins

Having an e-commerce strategy is no longer optional, even for food & beverage brands. While the food & beverages sector makes up one of the lowest shares of CPG online sales, it is also one of the fastest growing industries for e-commerce. Brands cannot be complacent with their performance in brick-and-mortar stores, but must instead overcome complications like perishability, private label penetration and the increasing cost of doing business, all of which can make e-commerce challenging in the short term.

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