Food brands in the U.K. continue to shy away from direct-to-consumer e-commerce given the strong digital presence of retailers. While traditional retailers own a larger share of the grocery market, pure plays like Amazon and Ocado are gaining ground. Cognizant of the online grocery shopping opportunity, traditional retailers are expanding their digital offerings to further monetize their platforms and enable brands to boost their visibility. Best-in-class brands are experimenting with the merchandising options available on retailers to ensure they stand out from their competitors and reduce the risk of being conquested.
