Gartner for Marketers Research

Insight Report October 18, 2019

Food UK: Retailer’s Playbook

Food brands in the U.K. continue to shy away from direct-to-consumer e-commerce given the strong digital presence of retailers. While traditional retailers own a larger share of the grocery market, pure plays like Amazon and Ocado are gaining ground. Cognizant of the online grocery shopping opportunity, traditional retailers are expanding their digital offerings to further monetize their platforms and enable brands to boost their visibility. Best-in-class brands are experimenting with the merchandising options available on retailers to ensure they stand out from their competitors and reduce the risk of being conquested.

Get the research.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.