Gartner for Marketers Research

Insight Report April 17, 2019

Grocery U.S.: Basket Building and Loyalty

While improvements in digital fulfillment are critical for forward-thinking grocers, the vast majority of grocery sales occur in stores. Best-in-class grocery retailers use digital channels to improve traditional in-store tools such as shopping lists, coupons and store cards. Incremental investments in digital can enhance the store experience, ease basket building and bring traditional shoppers and their data into digital commerce.

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