Digital grocery in the U.S. has long trailed developments in Europe and Asia, but consumer demand and grocer sophistication are finally advancing. As Amazon and Whole Foods continue to merge and Instacart evolves as both a partner and a rival, there is clearly blood in the water. Grocers need to hone their digital marketing and fulfillment strategies to capture online sales and survive.
Key
Genius
Gifted
Average
Challenged
Feeble
Rank
Brand
Class
1
Amazon
Genius
2
Walmart
Genius
3
H-E-B
Gifted
4
Target
Gifted
5
Kroger
Gifted
6
Publix
Gifted
6
Sam's Club
Gifted
8
ShopRite
Gifted
9
Meijer
Gifted
10
FreshDirect
Gifted
11
Costco
Gifted
12
Hy-Vee
Gifted
12
Peapod
Gifted
14
Harris Teeter
Gifted
14
Safeway
Gifted
16
16
16
16
20
20
20
23
24
25
25
25
28
29
30
Key
Site & E-Commerce
Digital Marketing
Mobile & Tablets
