Gartner for Marketers Research

Gartner L2 Digital IQ Index March 13, 2018

Grocery U.S. 2018

Digital grocery in the U.S. has long trailed developments in Europe and Asia, but consumer demand and grocer sophistication are finally advancing. As Amazon and Whole Foods continue to merge and Instacart evolves as both a partner and a rival, there is clearly blood in the water. Grocers need to hone their digital marketing and fulfillment strategies to capture online sales and survive.

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    Rankings

    60 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Amazon

    Genius

    2

    Walmart

    Genius

    3

    H-E-B

    Gifted

    4

    Target

    Gifted

    5

    Kroger

    Gifted

    6

    Publix

    Gifted

    6

    Sam's Club

    Gifted

    8

    ShopRite

    Gifted

    9

    Meijer

    Gifted

    10

    FreshDirect

    Gifted

    11

    Costco

    Gifted

    12

    Hy-Vee

    Gifted

    12

    Peapod

    Gifted

    14

    Harris Teeter

    Gifted

    14

    Safeway

    Gifted

    16

    Giant Eagle

    Gifted

    16

    Jet

    Gifted

    16

    Stop & Shop

    Gifted

    16

    Thrive Market

    Gifted

    20

    Dollar Tree

    Gifted

    20

    Instacart

    Gifted

    20

    Kmart

    Gifted

    23

    Ralphs

    Gifted

    24

    Whole Foods

    Gifted

    25

    Albertsons

    Average

    25

    Boxed

    Average

    25

    Winn-Dixie

    Average

    28

    Dollar General

    Average

    29

    Fred Meyer

    Average

    30

    Fry's Food Stores

    Average

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