Gartner for Marketers Research

Insight Report March 28, 2019

Grocery US: Pickup & Delivery

Customers remain hesitant with ordering groceries online, but younger generations show more openness toward trying digital fulfillment. While growth in fulfillment has been small, grocery leaders invest more in features and tools to ease customer hesitancy around grocery fulfillment. Index leaders focus on every touchpoint to make it easy to find products and plan orders, select a delivery or pickup time and ease produce quality concerns — the main reasons shoppers stay away from online grocery.

To get the research, please complete the form below.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Gartner is a trusted advisor and an objective resource for more than 15,600 organizations in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.