Gartner for Marketers Research

Gartner L2 Digital IQ Index May 10, 2018

Grocery U.S.: Site Monetization

Although CPG brands continue to move spend away from traditional trade marketing to digital platforms, grocers have yet to implement the range of content, functionalities or media opportunities necessary to capture a significant share of spend. Less than half of grocers serve display advertisements on the home page, category pages or product pages, ceding control to early adopters like Amazon.

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