Prestige hair care is the fastest-growing category within beauty, driven heavily by sales outside traditional salon channels. This change has led to expanded category and product offerings and a swell of independent brands flooding the market with niche product lines. As the e-commerce path to purchase continues to evolve, winning brands prioritize influencer and retailer relationships, as well as guided selling content on their sites, to attract customers.
Digital IQ Index August 7, 2018
Hair Care & Color U.S. 2018
Rankings
86 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
Rank
Brand
Class
1
L'Oreal Paris
Genius
2
Garnier
Genius
3
Redken
Genius
4
Clairol
Gifted
5
DevaCurl
Gifted
6
Matrix
Gifted
7
Madison Reed
Gifted
8
Moroccanoil
Gifted
9
Pantene
Gifted
9
Paul Mitchell
Gifted
11
OGX
Gifted
12
Aveda
Gifted
12
SheaMoisture
Gifted
14
Bumble and Bumble
Gifted
15
Living Proof
Gifted
16
16
18
19
19
21
21
21
24
24
26
26
26
29
29
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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