Gartner for Marketers Research

Gartner L2 Digital IQ Index August 7, 2018

Hair Care & Color U.S. 2018

Prestige hair care is the fastest-growing category within beauty, driven heavily by sales outside traditional salon channels. This change has led to expanded category and product offerings and a swell of independent brands flooding the market with niche product lines. As the e-commerce path to purchase continues to evolve, winning brands prioritize influencer and retailer relationships, as well as guided selling content on their sites, to attract customers.

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    Rankings

    86 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    L'Oreal Paris

    Genius

    2

    Garnier

    Genius

    3

    Redken

    Genius

    4

    Clairol

    Gifted

    5

    DevaCurl

    Gifted

    6

    Matrix

    Gifted

    7

    Madison Reed

    Gifted

    8

    Moroccanoil

    Gifted

    9

    Pantene

    Gifted

    9

    Paul Mitchell

    Gifted

    11

    OGX

    Gifted

    12

    Aveda

    Gifted

    12

    SheaMoisture

    Gifted

    14

    Bumble and Bumble

    Gifted

    15

    Living Proof

    Gifted

    16

    Pureology

    Gifted

    16

    TRESemme

    Gifted

    18

    Drybar

    Gifted

    19

    Head & Shoulders

    Gifted

    19

    Neutrogena

    Gifted

    21

    Baxter of California

    Gifted

    21

    Briogeo

    Gifted

    21

    Carol's Daughter

    Gifted

    24

    Dove

    Gifted

    24

    Ouidad

    Gifted

    26

    Olaplex

    Gifted

    26

    Revlon

    Gifted

    26

    Suave

    Gifted

    29

    Ouai

    Average

    29

    Wella Professionals

    Average

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