Gartner for Marketers Research

Insight Report August 6, 2019

Hair Care & Color US: Evolving E-Tailer Landscape

The online distribution footprints of hair brands are growing. Across both professional and consumer categories, brands are flocking to Amazon, where the average price of best-selling products is ticking upwards closer to that of specialty retailers. However, each retailer has category strengths and weaknesses that brands should exploit to inform assortment strategies and goals on each.

 

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