E-commerce is expected to account for 78% of all sales growth in the U.S. CPG industry between now and 2020, and strong performance across multiple e-tailer platforms is increasingly critical to a brand’s bottom line. Although Amazon remains the top platform, Walmart’s online sales grew twice as fast as Amazon’s in 2017, and Target doubled down on compelling fulfillment initiatives. As brands come to rely even more on their distribution partners, many are paring down their roster of display ad publishers and increasing the number of ads they serve on e-tailer platforms. By deploying smart e-tailer strategies and strengthening their sites with SEO-optimized tutorial content, a few standout home care brands are dominating the landscape.
Digital IQ Index January 25, 2018
Home Care U.S. 2018
Rankings
74 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
Rank
Brand
Class
1
Tide
Genius
2
Clorox
Genius
3
Seventh Generation
Genius
4
Swiffer
Gifted
5
Charmin
Gifted
6
Cascade
Gifted
6
Glade
Gifted
8
Kleenex
Gifted
8
Lysol
Gifted
8
Mrs. Meyer's Clean Day
Gifted
11
Downy
Gifted
12
Febreze
Gifted
13
Air Wick
Gifted
13
Cottonelle
Gifted
15
Arm & Hammer
Gifted
15
17
18
19
19
19
22
23
24
24
26
27
27
29
30
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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