As the growth of online sales continues to surpass that of brick-and-mortar stores, large enterprises in the home care sector are scaling up e-commerce investments. Brands are investing in strategic optimizations to product features and package design, landing page design and media plans, including display ads and ad placements on e-tailer sites. This report analyzes various measures that home care brands across different categories are implementing to improve search visibility and ranking, influence conversions and drive profitability.
Insight Report June 14, 2019
Home Care US: Optimizing E-Commerce Spend
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