Gartner for Marketers Research

Insight Report July 24, 2019

Home Care US: Optimizing Your Media Mix

As consumer attention continues to shift toward digital channels, CPG giants in the home care sector struggle to evolve traditional brand-building to newer, visual-heavy platforms. However, some brands successfully leverage consumer insights and category expertise to prioritize investments across other channels in the digital ecosystem to reach consumers. This report details how CPG enterprises are optimizing strategies cross-channel to compete with upstarts.

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