As consumer attention continues to shift toward digital channels, CPG giants in the home care sector struggle to evolve traditional brand-building to newer, visual-heavy platforms. However, some brands successfully leverage consumer insights and category expertise to prioritize investments across other channels in the digital ecosystem to reach consumers. This report details how CPG enterprises are optimizing strategies cross-channel to compete with upstarts.
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Insight Report July 24, 2019
Home Care US: Optimizing Your Media Mix
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