Gartner for Marketers Research

Insight Report April 11, 2019

Home Care U.S.: Site and Search

Optimal brand site content is informed by consumer search behavior, allowing enterprises to scale portfoliowide efforts around educational content, guided selling tools and couponing strategies. Done successfully, this can encourage loyalty and incentivize basket building, while optimizing brand-specific content like ingredient information on high-traffic pages can improve discoverability. As explored in Gartner L2’s Digital IQ Index: Home Care US 2019, this report details the various strategies enterprises and brands can deploy to capitalize on these content marketing opportunities.

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