Gartner for Marketers Research

Insight Report January 29, 2019

Retail Europe: How
to Compete With Amazon in Consumer Electronics

Consumer electronics is one of Amazon’s core categories in the U.S. and Europe. While Amazon is a clear leader in the U.S., it faces strong competition in Europe — mainly from consumer electronics retailers Otto, Cdiscount and Argos. The online giant may lead the Index in paid and organic search, but once on its site, Amazon lacks sophisticated guided selling features, which presents a gap for Index retailers to shine through.

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