Mounting pressure for immediate growth coupled with market changes forced many marketing teams to accelerate their digital transformation, while shielding initiatives from budget cuts.
Marketers must shift focus from customer retention to new customer acquisition. Evaluating emerging technologies can pose an array of challenges for marketing executives. Use this digital marketing hype cycle to get insights into:
- Overall trends and maturity levels of digital marketing technology
- The impact of consumer concerns over personal data transparency
- AI and various disruptors to shopping and online behavior brought on by COVID-19
Download the Gartner Hype Cycle for Digital Marketing to drive your innovation agenda and respond to changing conditions.