Gartner for Marketers Research

Insight Report August 5, 2020

Identify and Deploying Authentic Content to Improve Digital Merchandising

Leading retail brands embrace the critical role that content plays within the digital purchase journey. To improve digital merchandising, digital marketing leaders must leverage content to establish key product details as well as reinforce brand equity and authenticity.

Get the research

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

    Optional Optional
  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Gartner is a trusted advisor and an objective resource for more than 14,000 enterprises in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.