While brands poured marketing dollars into influencer campaigns in 2017, most of the resulting partnerships have not benefited brand handles. Gartner outlined several strategies to help brands identify and engage with influencers effectively.
- Gartner client? Log in for personalized search results.
Insight Report April 26, 2018
Influencers: Selection Strategies
Gartner is a trusted advisor and an objective resource for more than 14,000 enterprises in 100+ countries.
Learn more about how we can help you achieve your mission-critical priorities.