Gartner for Marketers Research

Insight Report February 9, 2021

What 2020 Holiday Shopping Behaviors Mean for Retail in 2021

The 2020 holiday season put increased pressure on digital channels to drive sales and saw a shakeup of traditional shopping behavior. Digital marketing leaders can use this research to learn how these behavior shifts and best-in-class brand responses will shape the retail landscape in 2021.

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