Gartner for Marketers Research

Intelligence Report February 1, 2021

Key Skills and Roles for Building a B2C Digital Commerce Team

E-commerce has become essential to many organizations’ survival as the pandemic reshapes buying behavior. Chief marketing officers tasked with building or streamlining e-commerce teams can use these insights to guide skills and role requirements for successful digital commerce hiring and execution.

Download the research

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company Information

    All fields are required.

    Type company and location
    Optional Optional
  • Step 3 of 3

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Gartner is a trusted advisor and an objective resource for more than 15,000 enterprises in 100+ countries.

    Learn more about how we can help you achieve your mission-critical priorities.