Gartner for Marketers Research

Insight Report June 6, 2018

Japan: Luxury and Premium Beauty

For high-end brands in the Japan market, a strong social strategy includes localization on global platforms like Instagram, as well as adoption of local platforms such as LINE. Both luxury and premium beauty brands also grapple with brand equity issues online as they take differing approaches to the gray market on e-commerce giants Amazon and Rakuten.

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