Developing and maintaining consumer trust remains a chronic challenge for marketers. UGC helps digital marketing leaders increase the volume of authentic content related to their brands. Marketers can preserve authenticity and cultivate customers by soliciting UGC on social media and brand sites.
- Gartner client? Log in for personalized search results.
Insight Report July 24, 2020
Leveraging User-Generated Content to Build Consumer Trust
Related Research
Gartner is a trusted advisor and an objective resource for more than 15,000 enterprises in 100+ countries.
Learn more about how we can help you achieve your mission-critical priorities.