Luxury brands depend on celebrities and key opinion leaders (KOLs) to both drive engagement on their own brand properties and amplify their messaging across the broader web. Influencer collaborations are costly, with brands often struggling to find partnerships that can ensure consistent, above-average performance.
Insight Report August 27, 2018
Luxury China: Influencers
Data Tools
Gartner is a trusted advisor and an objective resource for more than 14,000 enterprises in 100+ countries.
Learn more about how we can help you achieve your mission-critical priorities.