Gartner for Marketers Research

Insight Report September 25, 2018

Luxury Hotels: Loyalty

As digital disruption continues to diminish hotel brand equity, brands are doubling down on loyalty programs. The hotel world saw major shifts in 2018, as large, multibrand loyalty programs like Marriott Rewards and Le Club AccorHotels completed migrations of their acquired assets. To resist being sidelined, independent luxury hotel brands are also stepping up their loyalty game.

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