Gartner for Marketers Research

Insight Report February 19, 2020

Luxury Hotels US: Leveraging Experiential Content in the Luxury Hotels Industry

Luxury hotels have begun adding experiences and destination guides to match consumers’ growing desire for experiential travel. Keeping guests entertained both in and out of their rooms is an important component in increasing bookings and encouraging guests to come back. Brands must cultivate a strong site and social media presence for their experiential offerings to encourage booking. While an uncommon practice, particularly savvy hotels integrate experience reservations into their sites so guests can book an experience as they book a room. On social media, brands must develop a consistent strategy that leverages experiential content while driving users to their sites.

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