Gartner for Marketers Research

Insight Report June 29, 2018

Luxury Hotels U.S.: Social Media

Social media is vital for luxury hotel brands, but their performance lags behind other luxury brands. This insight report benchmarks how luxury hotel brands are utilizing Facebook pages and Instagram Stories by taking advantage of available features and functions. In the case study, Gartner L2 analyzes the Fans of Mandarin Oriental campaign, which relies on a roster of international celebrities to promote the brand across social platforms.

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